Good afternoon! As I write this article, a thunderstorm has just started not so long ago here in Tokyo. Hopefully it will end quickly so I can go home without getting extremely wet!
However, this is not today’s topic. This time I would like to tell you about a recent “trend”? that has taken many fast food restaurants and convenience store by surprise and owing apologies to their customers; clerks have started to take pictures of themselves in inappropriate poses or situations inside the store, in most cases even still wearing their uniforms. What’s going on? Here’s the timeline.
1. The first freezer incident
Last July, a picture of a store clerk resting carelessly INSIDE a freezer in a Lawson store went viral all over the Japanese internet, before gaining popularity worldwide as well. Of course the picture caused plenty of negative reactions, with many people stating they would never buy ice cream in Lawson from that moment on. Of course, Lawson investigated where the incident happened and decided to close the store since the guy in the pic happened to be the franchise owner’s son. This happened in Kochi prefecture.
2. The second freezer incident
Days after the incident in Kochi, a copycat appeared and published his pics as well. The style was exactly the same: Just laying down on top of the ice cream.
3. The freezing trend goes global
And as the freezer cases became known worldwide, some people in neighbor countries started imitating them. Well, it has been a scorching hot summer, so this is understandable, right?
4. The Burger King buns incident
Then, not so long ago a new case was reported in Burger King! An employee took a picture of himself on top of a big plastic bag full of buns. Many internet users seemed to care more about what that suspicious substance in the basket next to him was, though. Burger King stated that the buns in that bag were about to be disposed of, so customers never ate them. Some news reported that he was not fired, whereas other sources say he was fired right away.
5. Taco Bell incident outside of Japan
About the same time of the Lawson incident, a Taco Bell worker took a pic of himself licking many taco shells for an internal contest. He didn’t submit the picture, but a friend of his uploaded it to Facebook and eventually it spread all over the web. Gotta be careful about the pictures your friends upload!
6. The recent Pizza Hut dough incident
And finally, last Monday another person decided to make a contribution to the trend, by wearing a mask made of dough. But of course he didn’t do it home, he used Pizza Hut dough and had the pic taken while still wearing his uniform!
So, although I believe this is just a series of silly, immature jokes that won’t last for too long, many people in Japan are wondering, what’s going on among the Japanese youth?? Are they just bored? Are they looking for opportunities to be fired?